Comparisons between two retail organizations namely JC Penney and Research Paper

Examinations between two retail associations to be specific JC Penney and Kohls - Research Paper Example Besides, the territory of New York has been picked as a base area for correlation between these two associations. One store from every association has been decided for differentiating between the retailers. ABOUT JC PENNEY AND KOHL’S The matter of JC Penney includes selling different items like attire, shoes, embellishments, gems, magnificence things and home beautification items alongside conveying various administrations, for example, salon, photography and improving among others to the clients by its departmental stores. Since the establishment of the association, JC Penney has developed to around 1104 departmental stores in 49 conditions of the US (JCP Media Inc., â€Å"J. C. Penney Company, Inc.†). Then again, Kohl’s likewise give attire, footwear, embellishments, home items and house products among others. Before the year's over 2012, Kohl’s has almost 1146 stores in the whole US locale (Kohl's Illinois, Inc., â€Å"Kohl’s Corporation†) . SHOPPING ITEMS The shopping list on which the correlation will be made contain rings from adornments and watches classification, shower towels from bed and shower classification, room furniture from furniture class, ladies dresses from ladies class and men athletic shoes from shoes class. Informative supplement 1 would show the rundown of the chose things alongside value range and normal value (JCP Media Inc., â€Å"Free Shipping Everyday†; Kohl's Illinois, Inc., â€Å"Kohl’s Expect Great Things†). ... In this specific situation, it very well may be seen that JC Penney and Kohl’s have impressive number of stores in New York City. As for JC Penney, the nearest store is situated at Serramonte Center with separation of 8.9 miles from the city, thus this store has been decided for the investigation (JCP Media Inc., â€Å"Find A Store†) Concerning Kohl’s, nearest shopping center is Jersey City Mall which is arranged at separation of 2.64 miles from the New York City and has been chosen for the examination (Kohl's Illinois, Inc., â€Å"Store†). Client assistance: as for client administrations, it very well may be obviously seen that the administrations of Kohl’s are better than JC Penny. The stores of Kohl’s are opened longer then JC Penney for example in weekdays, the stores of Kohl’s are opened from 8 am to 10 pm, while the stores of JC Penney are opened from 10 am to 9.30 pm. In Sunday additionally, the stores of Kohl’s stay open for longer hours than JC Penney. Then again, it can likewise be seen that it requires some investment to converse with the client assistance agents in JC Penney than Kohl’s. Notwithstanding, in JC Penney, the representatives are very ready to deal with client assistance related issues with kindness and fitness. Then again, representatives of Kohl’s can offer help in understanding the reason for any sort with respect to client related issues and give answers for the issues. The representatives of JC Penney likewise have solid information about item includes than the workers of Kohl’s (JCP Media Inc., â€Å"Find A Store†; Kohl's Illinois, Inc., â€Å"Store†). Store Layout: The store design of JC Penney is focused on speaking to a smoothed out visual presentation for the clients. JC Penney limits the quantity of showcases in the stores and it replaces the stock